Tacit Knowledge for the Training of pre-service Industrial Design and Dissertation

Tacit Knowledge for the Training of pre-service Industrial Design and Technology Teachers in Australia - Dissertation Example From the research it can be comprehended that a lot has been heard and talked about tacit knowledge in the field of teaching and teacher training. According to Chandra and Chalmers, the knowledge contains certain tacit aspects that cannot be codified but are only transmitted through personal experience or training. Tacit knowledge is defined by Shulman as the knowledge that cannot be transferred to other using words either written or verbalised. As such, tacit knowledge has been recognised in the literature of teacher training only one aspect – who possesses this knowledge – rather than focusing on other aspects and taking it a step further on how this knowledge can be passed down or diffused within the pre-service training period. Various educational theories have cited tacit knowledge as the sole means of learning to teach but this has been a topic of debate and controversy throughout the history. Ma debating on one of the educational theories stated that the traditio nal epistemology is about teaching which include the concepts of objectivist, behaviourist, and positivist. Even though, as stated by Ball, that each of these concepts visualise a different teaching method, the concepts centre on the idea of delivering the content from a tacit point-of-view. In other words, the traditional teaching epistemology focuses on articulating the tacit knowledge rather than to prompt the pre-service teachers to respond or act in a particular manner. (Ball, 2000, p.244). Over the past few years, attention to research on teacher training and education has shifted away from behaviours or skills teaching to the knowledge and beliefs of the teachers i.e. the tacit knowledge (Lampert, 2001, p.127). This shift occurred because of dissatisfied teachers that deliver the teaching contents in a mechanistic manner. In order to understand this behaviour, investigations were carried out in classroom settings that focused around the knowledge and beliefs of the teachers ( Chick, 2002, p.180). Recently, the interest in the training of pre-service teachers has increased because of the concept and utilisation of knowledge. Although researchers take different approaches in their researches and purposes, knowledge is broadly defined as tacit knowledge that teachers learn with respect to their teaching experiences (Sullivan and McDonough, 2002, p.250). Tacit knowledge, for many researchers, implies the presence of complex and context specific teaching nature that can contribute to the enhancement of teachers teaching status as a profession (Chick, 2002, p.187). This tacit knowledge has been explained by many researchers, but was introduced and elaborated by Shulman using the concept of pedagogical content knowledge (Chandra and Chalmers, 2008, p.25). The concept explains tacit knowledge as the interpretations and transformations of subject matter in context that can facilitate student learning (Chandra and Chalmers, 2008, p.26). Teachers who are preparing to teach in secondary schools that often struggle in subjects such as science particularly industrial design and technology. They need to take sufficient courses to meet the degree requirements and learn enough about the subject to be able to teach in schools. However, the training of pre-service industrial design and technology teachers often falls short of preparing the new teachers with the necessary skills and knowledge (Shulman, 1986, p.11). As argued by Ma (1999, p.26), the curriculum changes in the schools particularly in the industrial design and technology subject area, teachers are not being adequately training. The reform in the curriculum requires that teachers need to be trained to be able to provide quality education to all students (Ball, 2000, p.243). However, the exact contents of the subject have been subjected to controversy as when, what, where and how can it be acquired by the teachers. One research suggests that in order to underst

Posttraumatic Stress Disorder Essay Example for Free

Posttraumatic Stress Disorder Essay This paper examines the diagnosis of Posttraumatic Stress Disorder as demonstrated by David Pelzer in his autobiographies A Child Called It and The Lost Boy, with a focus on the latter book. Dave is the son of alcoholic parents whose mother severely abused him while his father turned the other cheek. Dave has been subjected to torturous mind games, starvation, and physical abuse so horrendous that he is left scarred, bruised, and nearly dead. The staff at his elementary school eventually takes action and David is removed from his parents’ custody. From there, he spends his teenage years in various foster homes while he struggles with the emotional scars left by the trauma he endured. His search for answers to why he was treated this way and effort to understand the frightening nightmares and emotions he experiences becomes a long journey toward self-love and forgiveness. David meets the criteria for Posttraumatic Stress Disorder firstly because he has been exposed to a traumatic event in which he both experienced events that involved actual or threatened death or serious injury, or a threat to the physical integrity of himself and his response involved intense fear, helplessness, or horror. After being caught by his mother begging for food on the way to school because she was starving him, David’s mother decides to punish him by forcing him to swallow a spoonful of ammonia. David says that, â€Å"I could feel the force of my pounding fists weaken The colors seemed to run together. I began to feel myself drift away. I knew I was going to die† (Pelzer, A 75). In addition to beating David on a regular basis and â€Å"accidentally† stabbing him, his mother would order him to clean the bathroom with a mixture of Clorox and ammonia, after which he says he â€Å"coughed up blood for over an hour† (Pelzer, A 109). David has illustrated a markedly diminished interest or participation in significant activities at school, including difficulty concentrating, by the time he is removed from his home. As David is taken into protective custody, he exhibits symptoms of increased arousal through an exaggerated startle response. When the officer reaches out to touch David’s hand in a reassuring way, David flinches by reflex (Pelzer, T 27). Furthermore, once David enters his first Foster home with Aunt Mary, his behavior is uncontrollable. He runs from room to room, jumps on mattresses, and nearly knocks over a lamp. He explains, â€Å"By reflex, Aunt Mary grabbed my arm. She was about to scold me until she looked down at me. I covered my face, and my knees began to shake† (Pelzer, T 43). At ight, David has recurrent distressing dreams of the event, including a nightmare about â€Å"The Mother† marching toward him with a knife. He can feel her rancid breath on his neck and he hears her chanting that there is no escape and that she will never let him go. He becomes fearful of sleeping because he doesn’t want to fall into the nightmare again. For many nights he stays awake while the other children sleep; holding on to his knees while rocking back and forth and humming to himself (Pelzer, T 45). This is also another example of a persistent symptom of increased arousal because he has difficulty falling or staying asleep. David exhibits persistent avoidance of stimuli associated with the trauma and numbing of general responsiveness in his efforts to avoid thoughts, feelings, or conversations associated with the trauma. When David gets his first visit from a Child Protective Service worker, Ms. Gold, he feels as if he does not deserve her kindness and is too scared to have her touch him and hold his hand. She slowly gains his trust and becomes his friend. During their long talks, David says, â€Å"At times I was too scared to talk and long moments of silence followed. Other times, for no apparent reason and not understanding why, I’d burst into tears† (Pelzer, T 46). David’s mother comes to drop off some clothes for him at his foster home. While Aunt Mary is in the other room, his mother tells him she’s going to â€Å"get him back† for telling the family secret of abuse (Pelzer, T 53). This very direct exposure to internal or external cues that symbolize or resemble an aspect of the traumatic event causes David intense psychological distress. The next day Ms. Gold tells David that they are going to court in two days and that she needs to ask him a few questions to clarify their case. However, David is consumed with fear because of his mother’s threat and proceeds to retract as many statements he could; claiming that he had lied about everything, had beaten himself, and that everything was his fault (Pelzer, T 55). In doing so, he is making an effort to avoid activities, places, or people that arouse recollections of the trauma. David illustrates another symptom of increased arousal through his irritability and outbursts of anger. After another of his mother’s visits, David has a breakdown. He cries as he rants and raves to Mrs. Catanze about his mother, asking why she treated him so viciously. He proceeds to tell his foster mother some of the horrendous abuse he suffered at the hands of his mother (Pelzer, T 100-103). After his revelation to his foster mother, she sends him to a therapist. While in the therapist’s office, David starts to feel as if one of the traumatic events were recurring and has a sense of reliving the experience of when his mother held him over the gas stove. He explains, â€Å"I lost track of the doctor’s voice. My right arm began to itch. I scratched it before I glanced down. When I did, I saw that my right forearm was engulfed in flames. I nearly jumped out of my seat as I shook my arm, trying to put out the fire† (Pelzer, T 130). Lastly, David shows that he has a feeling of detachment or estrangement from others when, after being â€Å"set up† to get caught shoplifting, he says to himself, â€Å"I should have known better†¦I knew they couldn’t have liked me for just being another kid† (Pelzer, T 156). While David wants to avoid his mother, he does not make really make an effort to avoid activities, places, or other people that arouse recollections of the trauma. In fact, he continues to keep hope that his father will visit him. He is also able to have loving feelings toward his social worker and certain foster parents. The duration of the disturbances is much more than 1 month and has caused David clinically significant distress or impairment in social and other important areas of functioning. Treatment considerations for David should involve individual therapy including a goal that involves getting his nightmares and flashbacks to stop. David should be gradually exposed to more stressful stimuli in exposure therapy and be taught relaxation techniques to set free all negative consequences and to achieve extinction. He should be offered support and empathy in therapy and be encouraged to express his feelings and to let things out. Also, cognitive restructuring in the form of Rational Emotive Therapy is recommended to help David think rationally and clearly about the abuse and neglect he suffered and about his present situation. It is expected that this form of therapy will also improve his self-esteem, destructive thought patterns, and help him to sleep better. The use of medication does not appear to be necessary.

Ids Strengths And Weaknesses Information Technology Essay

Ids Strengths And Weaknesses Information Technology Essay Most organization with security infrastructure has become necessary to implement intrusion detection systems because of increased in number and severity due to signs of security problems. There are two types of intrusion detection system either NIDS or a HIDS approach are depend on how to select for their specific system and network environments. Combining these two technologies will produce truly effect results when work together will greatly improve network resistance to attacks and misuse. The graphic below demonstrates how host-based and network-based intrusion detection techniques work together because some events are detectable by network IDS only. Others that is detectable only at the host IDS. Strengths of Host-based Intrusion Detection Systems that the network-based systems cannot match Close to-real-time detection and reaction Intrusion detection is the route of monitoring the events taking place in a network or computer system. Both intrusion detection systems have different type of timing that is monitored. Many early host-based IDSs used timing scheme, as because it relied on operating system audit trails to generate as files that producing verification results of whether an attack was doing well or not. But in many cases an attack can be detected by intruder and stopped it before damage is done. Host-based IDS monitor explicit system activities Application-based IDSs are subset of host-based IDSs since host-based IDSs operate on information such as operating system audit logs which are collected from individual computer system. Host-based detection can analyze activities with great reliability and precision, for examples, host-based IDS can monitor all user login and logoff activity. Furthermore, determining which processes are involved in an operating system. Disparate network-based IDSs, host-based IDSs can distinguish the conclusion of an attempted attack as quickly as it is executed. Ultimately, host-based system is able to examine changes to key system files and executables frequently targeted by attacks. Attack such as install Trojan horses can be stopped. Network-based system sometimes misses this type of activity. Host-based detection systems are talented to associate users and programs with their effects on a system to alert the information such as what users issued what command and when. This is mainly because HID S are part of the target and are therefore capable to provide very superior information concerning the state of the system throughout an attack. Host-based IDS can detect attacks that network-based system fail to spot Host-based system is able to detect attacks via computer equipment such as keyboard that connected to critical server but do not cross the network, but network-based IDS cannot detect such attacks. In other words, HIDS only have to deal with attacks directed at the target itself and do not worry about capturing all the packets that cross a network. Consequently, NIDS are greatly less computationally expensive and have comparatively low performance impact on the host platform. Strengths of network-based Intrusion Detection Systems that the host-based systems cannot match Network-based IDS can detect attacks that host-based system fail to spot HIDSs cannot detest sign of suspicious activity such as attacks can only be indentified when travel across a network, for examples; IP-based denial-of-service (DOS) and fragmented packet (TearDrop) attacks because such attacks only can be recognized when travel across the network. NIDS may be invisible to the attacker while a HIDS will almost certainly leave some software footprint on systems where it is installed. NIDS deal with traffic as theoretical data for examples; a denial of service or death packet which might collapse a target host will not influence the NIDS. Instantaneous detection and reaction Network-based will gather information from network traffic streams to produce real-time IDS results quickly to allow the IDS to take immediate action to detect attack. Network-based IDS captured information sources from LAN segment or network backbones by analyzing network packets that are linked to the network segment, in so doing, with the network component providing early warning to immediate termination of the attack. Network-based Intrusion detection system are installed per network segment rather than per host Installing host-based IDSs on each host in the organization can be tremendously time-consuming and more expensive to deploy, since IDS has to be and installing software on every system that is to be monitored. For examples, coverage of 100 systems might require to installing a HIDS on each of the 100 systems. Whereby, network-based IDS allow strategic deployment at essential technique for viewing network traffic destined to several systems. Consequently, network-based systems do not require software to be installed and managed on a variety of hosts. In other words, NIDS are operating environment independent and may be invisible to the attacker. When deploying network-based IDSs to locate the system sensors to obtain advantages. A network-based placed external of a firewall can detect attacks from the external humankind, that break through the networks perimeter defences, yet still the firewall may be rejecting these attempts. Host-based systems unable to see rejected attacks that hit a host inside the firewall will not produce information that important in assess security policies. Conclusion In summary, NIDS do extremely well at detecting network-level abnormalities and abuses but NIDS may miss packets due to congestion on the network link that they are monitoring. Secondary, NIDS do not have a good notion of user identity because TCP/IP traffic does not convey an association. Therefore the NIDS would have difficulty telling the administrator accurately whether or not the attack had any effect. In a nutshell, the HIDS are more hostile about file integrity checking and collecting information including their CPU usage and file accesses. But the strengths of the HIDS relate directly to its weaknesses simply because HIDS is part of the target, any information it provides may be altered or deleted. for that reason, HIDS will have difficulty detecting attacks that completely wipe out the target system. When the operating system is crashed, the HIDS has crashed along with it and not alert is generated. Last but not least, a mixture of IDS tools must be used. Both HIDS and NIDS have matching strengths and weaknesses which, when combined, yield a very robust detection capability. Advantages and disadvantages of deploying IDS Overview Network Manager should request a proper guidance from vendors who specialize in IDS deployment and capable to provide detailed documentation and advice to select right features and capabilities Intrusion detection software where new flaws and vulnerabilities are discovering on a daily basis. There are many way of describing Intrusion detection systems. The primary descriptors are the system monitoring approaches, the analysis strategy, and the timing of information sources and analysis. The most common commercial Intrusion detection systems are real-time network-based. In order to select the best Intrusion detection systems and to integrate intrusion detection functions with the rest of the organization security infrastructure, governing factors. The most important that to prevent crisis behaviour that can abuse the system by increasing the perceived risk of discovery, improved diagnosis and rectification of causative factors. The first steps needed to illustration the characteristic of the threat from outside and inside an organisation, assisting in making decisions regarding the network is likely to be attacked and allocation of computer security resources. Additionally, understanding the frequency and features of attacks allows Network Manager drawing up the budget for network security resources whether the network currently under attack or likely to be attack. In todays hacking environment an attack can be launched and completed in under a millisecond. So that, another consideration that Network Manager should understand the functional components of the IDS whether components are the Host on which the IDS software runs. Most of the well-known desktop operating systems such as Windows 95-98 and Windows ME lack system logging facilities. Accountability and response are two overarching goals that Network Manager should state for intrusion detection systems. It is extremely difficult to enforce accountability in any system with weak identification and authentication mechanisms. To achieve the goals, Network Manager should understand and evaluate the control strategy of the input and output of the IDS then analyze which process model for Intrusion detection can help to determine what goals are best addressed by each intrusions detection system. For instance, military or other organizations that deal with national security issues tend to manage with a high degree of regulation. Some Intrusion Detection systems offer features that support enforcement of formal use policies. The resources prerequisite for each category of IDS varies broadly. Solution or general method to categorize Intrusion Detection systems is to assembly by information source. Network-based intrusion detection system analyze network packet. Other Intrusion Detection systems analyze information generated by the operating system. Perhaps the Network Manager can specify a security goal is by categorizing an organizations threat concerns. At this time, Network Manager can review the existing organization security policies, network infrastructure and resource level. If, on the other hand, the organization wishes to actively respond to such violations so that they can deal with alarms in an appropriate manner. The following session will discussed the advantages and disadvantages associated with different type of deployment of Intrusion Detection systems in an organization. Advantages and disadvantages of deploying Network Intrusion Detection systems The above diagram shows a typical deployment of Network Intrusion detection systems for doing packet analysis. An intrusion detection system placed outside the firewall to detect attack attempts coming from Internet. The advantages of Network-based IDS can be ready to protect against attack and even made undetectable to many attackers. To accomplish advantages of Network Intrusion detection system, well-placed network-based IDS can monitor a large network but it may have complicatedness processing all packets in a large or busy network and, consequently, may fail to distinguish an attack launched during periods of high traffic. Other disadvantages of Network-based Intrusion detection system cannot analyze encrypted information. Location 1 of Network-based IDS sensors, placed behind the external firewall and Router has advantages to observe attacks, originating from the outside world, that break through the networks perimeter defences that may target the ftp server or web server. Most network-based Intrusion detection system cannot tell whether or not an attack was successful. Location 2 of the Network-based IDS sensors placed outside an external firewall has advantages to document sort of attack originating on the Internet that target to attack the network. For full enterprise coverage Network Intrusion detection system must be placed on each network segment and should be able to remotely manage the various Network Intrusion detection systems, collate the information gathered, and display the enterprise-wide information on a console. Now the market has a number of products that detect attacks in real-time and react straight away, hopefully before damage is done. An effective method for real-time Intrusion Detection is to monitor security-related activity occurring on the various systems and devices that make up the network. Real-tome activity monitors can detect attacks such as attempts to access unauthorized sensitive files or to replace the log-in program with a new version. When suspicious activity is detected the real-time activity monitor can take immediate action before damage is done. The advantage of real-time activity monitors is that they deploy close to the mission-critical data and applications. Monitoring for attacks from both the inside and the outside the network becomes much easier, since all of the devices are being watched. Advantages and disadvantages of deploying Host-based Intrusion Detection Systems A host-based Intrusion Detection System resides on the system being monitored and tracks changes made to important files and directories with ability to monitor events local to a host. One of the advantages of host-based IDS is that it does not have to look for patterns, only changes within a specify set of rules. Host-based intrusion detection methodologies fall under Post-event audit trail analysis. For instance, products in this category perform automated audit trail analysis, reduction and management. Persistently the purchase of such a product can be justified on the cost savings achieved through the centralized and automation of audit trail management. Other advantages are that investigators can go back in time and do historical analysis of events that have occurred in the past. Lastly, this is particular helpful in exploration of break-ins that have taken place over a period of time. From the network-based security viewpoint, by the time it detects the security problem, its normally too late to react and look after the data, and the resulting consequences of the attack go far deeper into the network without resistance. In due course, the damage is already done by the time you find out. Also, given that most hackers learn how to cover up their tracks by tampering with audit trails, after-the-fact analysis often misses attacks. Conclusion In tradition way, most industrial devices lean to be primarily signature based like virus detection systems so they need periodic updates of these signatures to detect the most recent threats. An additional feature, called Active Response, that many NID systems offer is the ability to automatically react to detected alerts to protect the network from the threat. The majority attacks at the present come from the Internet, and the threat from the Internet is ever-increasing every year. Further, as large and medium businesses implement more sophisticated Internet defenses, it may have the effect of focusing attention on smaller businesses as hackers look for targets with a higher probabilities of success. Clearly, as small businesses use the Internet more and the threat from Internet attack increases, the risk increases. To help them mitigate this risk, they will find much of the attention of influential people and organizations in the IT industry is focused on deploying IDS systems. As present, it would be difficult to read about the Information Technology (IT) or IT security without encountering a wide array of advice in print and online recommending or assuming your organization has deployed a NIDS. It is easy and perhaps necessary to be influenced by these sources because they are a valuable source of information and analysis. Mainly because IT person dont have the time to research every new idea for running their networks, and they usually dont have a test tab. So they depend on published information to help guide policy and make decisions. In the case of NIDS, the advice is universally in favour of deployment. The sensor located in location 1 and 2 are the eyes of a network as defined above diagram, NIDS systems capture and analyze traffic across some network boundary. These will log data on every signal back to the monitoring station. With the sensors placed at these points, it becomes possible to observe analyze and document traffic travelling into and out of the network. With sensors in these positions a number analyses become possible whereby data from the outside sensor can be analyzed to provide information on the type, frequency, source and the target of reconnaissance scans and attacks. This information can then be used to identify specific scans, attacks, targets, and to an extent specific sources of malicious signals coming at the internal network. Secondly, the NIDS will show breaches of the firewall. The classic sign of this is a questionable signal showing up both in the outside and inside sensors. When th is happens, and there is not established session from within the LAN, its time to have a look at the firewall rules to see why this is happening. It is the only way an analyst can identify attacks and scans that dont match a predefined signature. By analyzing the logs of traffic, usually on the outside interface, it is possible to identify patterns showing new scans and attacks that are not captured by the NIDS signature library. In can provide records of network traffic for forensic analysis. All of these above analyses are different parts of the same idea. As the eye of the network, it makes observation and recording of network traffic possible. If analysis resources are added, it makes it possible to answer many questions about the signal environment outside the firewall, the effectiveness of the firewall, and the kinds and volume of traffic flowing through the network.

Equal pay act Essay -- essays research papers

Chapter 1: The Scenario   Ã‚  Ã‚  Ã‚  Ã‚  The story begins at a local Wal-Mart super center, its Friday, payday. As employees open their paychecks they are awaiting their annual raise. As one employee, Sue opens up her paycheck she finds she has not yet received a raise; she has waited all year for this raise. She is very sad to find she did not receive one, she begins to think maybe she did something wrong. She starts to think back through the year, and can not seem to come up with any solutions as to why she did not receive one. She really felt she worked especially hard that year in hopes to receive a good raise and really felt she deserved to be recognized for it. In the break room she overhears John, her follow co-worker, bragging to their colleague’s about his second raise. Now John is making $1.25 more per hour than her even though they both have been working at Wal-Mart for two years. They both have the same job descriptions and titles so there should not be differences in their pay. Sue ca n not quite understand why he received two when she only received one. She has seen him numerous times being tardy for work or calling in sick. She knows she is a better worker and is more efficient. Sue recently took a human resource class at Buffalo State College and she remembers learning about a law regarding equal pay. She can’t seem to recall the specifics, so she is determined to look into it further and fix the problem. Chapter 2 Sue: The Victim Sue is a 35 year old divorcee and mother of two young children. For the past ten years or so she has been doing similar work in retail that pays mediocre wages and that have given her good benefits. About two years ago Sue got was laid off from her last job. She applied at many different entry-level positions, as she has no other experience. She does not receive a lot of child support from her ex-husband so Sue relies on the income she brings in to support her and her two children. When Wal-Mart called Sue for an interview, she was so relieved and excited about the opportunity. Wal-Mart hired Sue; she was told that she would start above minimum because of her ten years experience in the field. She was also told that all full-time employees, based upon work performance, receive an annual raise of a dollar each year of their employment. Sue also received a 401k plan. Sue was excited, she hoped to slowl... ...to review stale pay practices will find themselves unable to retain these valuable employees as well as risk being in breach of the federal civil rights laws. It should be encouraged that all employers closely examine their salary policies in order to identify and voluntarily eliminate pay discrepancies based solely on gender. Chapter 7: Sue’s New Lifestyle   Ã‚  Ã‚  Ã‚  Ã‚  After winning her court case and receiving her deserved compensation Sue found another job that would ensure she would never be discriminated by pay again. Sue is a manager at Victoria’s Secret where she feels more comfortable around women like her, and most important of all she is treated the way she should be. Sue also used some of her settlement money to move into a nicer place. She is much happier in an apartment that does not have any water leaks and her children are safer and better cared for. Sue spends her spare time as an advocate for women’s rights. In the end Sue is glad that she spoke up against her mistreatment, and has helped several other women with similar situations where they did not have the courage to speak up. this paper is in the form of a story on the equal pay act

Hello Kitty Singapore Essay

A person has many needs at any given time. Abraham Maslow sought to explain why people are driven by particular needs at particular times. According to him, human needs are arranged in a hierarchy (refer to Figure 1), from the most pressing to the least pressing. In order of importance, they are physiological needs, safety needs, social needs, esteem needs and self-actualization needs. The most basic level of needs must be satisfied first before desiring higher level needs. Therefore, having a Mctoy fulfils the forth level needs, called as ‘Esteem Needs’. Self-esteem is the desire for status, self-respect and prestige. Owning the series of Hello Kitty dolls has gained a sense of fulfilment to the individual because it is not that easy to get the limited edition toys at any time. Besides that, the ‘Kiasu’ attitude which is very popular among Singaporeans to have something which everyone else is having, regardless of whether it is of any use. The fear of losing out drives the feeling to fulfil their esteem needs, where they are happy knowing they too have one like others. In order to fulfil the esteem need, people are often engaged in either profession or hobby to gain recognition. For those who loves collecting dolls, use this hobby as a platform to gain recognition from others so that they will be praised. Thus, they feel that by owning the series of hello kitty dolls can make them gained recognition. How has McDonald’s created value to its consumers by offering Hello Kittty dolls in their Extra Value Meals? Marketing experts, Don Peppers and Martha Rogers say that ‘The only value a company will ever create is the value that comes from customers.’ Customer value is the relationship between the consumers perception of benefits they believe they will derive from a purchased compared to the price that will be paid. The total benefit package includes functional attributes of the product and related service attributes. Creating value not only transforms sales effectiveness, it also provides insulation from price pressure. There are many sales strategies, tactics and techniques for creating value for customers. McDonald’s has identified the benefits that consumers would gain from the promotion by creating a series of value to its customer through the promotion. The total value created to its consumers by McDonald’s comprises of four sources namely product, services, personnel and image. Firstly, the product (Hello kitty Dolls) were given as a premium to its loyal consumers at its cost price when consumer purchases the Extra Value Meal, rather than charging any extra amount for it. McDonalds has created value to its consumers by offering this product premium. In terms of service, McDonald’s has created value to its consumers an alternative way of getting the exclusive dolls, where these dolls can only be purchased through McDonald’s outlets during the limited period of time. This series of limited-edition toys will not be available as and when consumers want them. Thirdly, the satisfaction gained by consumers by owning these dolls. As the dolls were limited edition and were sold at cheaper price, McDonald’s has created the satisfaction feeling among its consumers when they own them. And finally image value is created to McDonald’s consumers where the consumers have the option to choose designs of their preferences during the one-month promotion. The image of ‘Kitty’ representing different cultures wedding costumes creates value to those owning them. Thus, McDonald’s has added up values from all the four sources mentioned above to successfully create values to its consumers through its ‘Hello Kitty’ Promotion. Recommendations and Conclusion Here are several alternatives that McDonald’s should have considered before carrying out the promotion to avoid such havoc from happening: 1) Study the consumer behaviour of Singaporeans 2) Periods of the promotion 3) Increase the number of toys offered for promotion In conclusion, the havoc caused from the ‘Hello Kitty’ Promotion in Singapore has not tarnished McDonald’s image in any aspect. This was proven when McDonald’s introduced another six sets of designs featured royal costumes around the world a year after, and the sales seem not to be declining. There was no repeat of the previous year’s frenzy as McDonald’s was prepared. Several precautions were taken such as limiting the number of dolls each customer can buy to four, and had more dolls in stock for panic buying. Besides that, to monitor and control the crowds, McDonald’s has hired security personnel and mobile squad officers to visit McDonald’s outlets.

Free Essays on Computer In The World

COMPUTERS A Computerized World Computers play an important role in this modern society. All people around the world are forced the â€Å"computer age† nowadays. Since the first computer was made in the late 1950s, which I heard that was came from the Chinese Abacus, the technology has developed extremely. Computers are everywhere and control a great deal of our living environment. More and more areas are being taken over by the computer. Not able to use a computer is a serious handicap with ramifications in all areas of life. Therefore, if people do not know computers or do not know how to use them it means that they are not prepared for the future. They will fall behind our advancing society. Computers have been applied to industry, agriculture, political affairs, economy, military, science and many other fields; it is becoming more and more important. It is reason why I feel; I need to know more about computers such as why computer is useful, history of computer, and Internet. COMPUTERS ARE USEFUL IN OUR LIFE Nowadays, no matter what the professions, a mainstay of the companies prefers to hire employees who basically need to know how to operate computers. â€Å"Knowledge of computers† has become a basic requirement in job descriptions. As computers are capable of handling large amounts of data in a very short time, they are well suited for word processing. For instance, medical officers use computer to record patients’ data for finding them easier and more conveniently. Banks also use computers to store information for consumers to know their account conveniently and orderly, etc. The government agencies are the one who use computers most because they need to record confidential data, for instance, the military, and the U.S Census Bureau, etc. The business also use computer password system in the companies that to avoid other companies’ stealing their business secrets. Therefore, the secret data will not let... Free Essays on Computer In The World Free Essays on Computer In The World COMPUTERS A Computerized World Computers play an important role in this modern society. All people around the world are forced the â€Å"computer age† nowadays. Since the first computer was made in the late 1950s, which I heard that was came from the Chinese Abacus, the technology has developed extremely. Computers are everywhere and control a great deal of our living environment. More and more areas are being taken over by the computer. Not able to use a computer is a serious handicap with ramifications in all areas of life. Therefore, if people do not know computers or do not know how to use them it means that they are not prepared for the future. They will fall behind our advancing society. Computers have been applied to industry, agriculture, political affairs, economy, military, science and many other fields; it is becoming more and more important. It is reason why I feel; I need to know more about computers such as why computer is useful, history of computer, and Internet. COMPUTERS ARE USEFUL IN OUR LIFE Nowadays, no matter what the professions, a mainstay of the companies prefers to hire employees who basically need to know how to operate computers. â€Å"Knowledge of computers† has become a basic requirement in job descriptions. As computers are capable of handling large amounts of data in a very short time, they are well suited for word processing. For instance, medical officers use computer to record patients’ data for finding them easier and more conveniently. Banks also use computers to store information for consumers to know their account conveniently and orderly, etc. The government agencies are the one who use computers most because they need to record confidential data, for instance, the military, and the U.S Census Bureau, etc. The business also use computer password system in the companies that to avoid other companies’ stealing their business secrets. Therefore, the secret data will not let...